Selected Work
Margin-Aware Scaling
A Hong Kong homeware seller improved campaign efficiency by aligning Google Ads budgets with product margin and available stock.
Market Expansion
A mainland China consumer brand expanded into the UK and Australia with separate Meta campaigns, local messaging, and controlled testing.
Search Efficiency
A cross-border accessories retailer used weekly search-term reviews and landing-page feedback to reduce wasted spend across North America.
Clearer Reporting
A growing product catalogue gained clearer reporting by separating campaigns by market, product group, margin, and stock position.